Access proven frameworks and ready-to-use tools to land $120k-$200k+ marketing roles and drive boardroom-level impact—AI-enhanced roles now pay up to 60% more.
Highest Potential On-Target Earnings (OTE)
$295,000
Role: VP of Marketing (AI-Enhanced)
Average Remote Marketing OTE (Across Key Roles)
$146,856
Average OTE across Coordinator, Manager, PMM, Demand Gen, and Director positions—up 7% from 2025 with AI skills commanding premium compensation.
This chart visually breaks down the average On-Target Earnings (OTE) for each marketing role, clearly differentiating the stable Base Salary from the performance-based Bonus. AI-enhanced roles command significant premiums in 2026—use this data to negotiate with confidence.
For most marketing roles, the 85/15 OTE split remains the established industry standard for remote marketing compensation in 2026. This means your Base Salary comprises the majority at 85%, with a 15% performance-based Bonus tied to pipeline generation, MQLs, and campaign performance.
This model ensures financial stability while rewarding measurable marketing impact. However, AI-enhanced marketers are seeing higher variable components tied to efficiency gains and cost savings. Demand Gen roles may have an 80/20 split due to direct pipeline attribution.
In 2026, marketers with proven AI integration skills (ChatGPT, Claude, Midjourney, automation) earn 40-60% more than traditional marketers. Document your AI-driven efficiency gains and cost savings to justify premium base salaries—this is non-negotiable for top roles.
Your Variable Bonus (15% of OTE) should tie to pipeline contribution and revenue attribution. Negotiate for metrics you control: MQLs, SQLs, opportunity creation, and campaign ROI—not just brand awareness vanity metrics. Ask for historical team performance data.
Demand Generation and Product Marketing roles command the highest compensation (15-30% premium) due to direct revenue impact and specialized skills. If you're in content or brand, pivot your narrative to highlight pipeline and conversion metrics.
Don't leave money on the table. Join 1,800+ marketing professionals who trust Marketers Remote for exclusive salary benchmarks, AI-enhanced career frameworks, and proven negotiation scripts delivered weekly. Access ready-to-use tools to land $120k-$200k+ roles and drive boardroom-level impact.
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