Tech-Touch ROI Calculator

Estimate ROI for your tech-touch stack

Add your free user base, current conversion rate, expected lift and ARPU. Then compare budget vs enterprise tech stacks on revenue, ROI and breakeven time.

Tip: Use conservative assumptions the CFO would not laugh at. Better to surprise on the upside than miss an aggressive promise.

Number of free users

Often best for 5,000-10,000 active free users in a core segment.

Current free-to-paid conversion rate (%)

Expected improvement (percentage points)

Many teams see 2-4 point lifts from focused onboarding, nudges and pricing prompts.

Average monthly revenue per paid user ($)

Select tech stack option

Budget-conscious option ($199/month)

Stacked tools to keep cost low while you test and refine your motion.

Product analytics: Amplitude (free tier)
Email automation: Customer.io (~$150/mo)
In-app messaging: Intercom basic (~$49/mo)

Enterprise-grade option ($2,000/month)

All-in-one stack when you care more about scale and integration than pure cost.

All-in-one: Pendo (~$1,200/mo)
Marketing automation: HubSpot (~$800/mo)

Metric	Current	Projected	Difference
Conversion rate	2%	5%	+3%
Monthly conversions	160	400	+240
Monthly revenue	$8,000	$20,000	+$12,000

Estimate ROI for your tech-touch stack

Budget-conscious option ($199/month)

Enterprise-grade option ($2,000/month)

Your tech-touch ROI results

Monthly investment

New monthly revenue

ROI (%)

Breakeven time

Monthly conversion comparison

Business case summary