Calculate your Net Revenue Retention
Add your starting recurring revenue for a period, plus expansion and churn from that same customer base. The result shows your Net Revenue Retention rate as a percentage.
Tip: Use revenue from existing customers only. New logos belong in your total ARR, not in NRR.
Many investors and boards treat NRR as the core quality score of a SaaS business. Strong CS work shows up here long before it shows up in a case study.