Customer Acquisition Cost (CAC) Calculator

Calculate the average cost your business incurs to acquire a new customer. Input your marketing, sales, and other relevant expenses to determine your Customer Acquisition Cost (CAC).

Marketing Expenses: (ex. $5000)
Sales Expenses: (ex. $3000)
Other Expenses: (ex. $2000)
Number of New Customers Acquired: (ex. 100)
Calculate CAC